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How To Choose The Right Digital Marketing Agency



Deciding to hire a digital marketing agency is easy.

The hard part is deciding which digital marketing agency to hire.

In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none.

Which… is what makes choosing the right digital marketing agency so tricky.

However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations.

But first, let’s start at the beginning.

Know your goals and desired outcomes

Every business is different, as is every digital marketing agency.

Digital marketing agencies usually specialize in one or two areas. And while many of them are “full-service,” they typically prefer projects within their specialty.

So the first step in choosing the right digital marketing agency is understanding your goals and what you hope to achieve by working with one.

It may be easier to break this down into deliverables, the goal of those deliverables, and the outcome you hope to achieve. Knowing these things helps you communicate what you wish to get out of the project.

And when an agency knows what you’re looking for, they know whether they can actually help you without wasting anyone’s time.

Here are some examples to get your wheels turning.

Example #1: A Company Blog That Works Automatically

Pretend you want to hire an agency to help you develop a content marketing system. You ultimately want a blog that continuously runs on autopilot with no work required by you.

Deliverable: a fully-managed content marketing plan, strategy, and system

Goal: attract more of the right visitors to your website with high-quality content

End result: a blog 100% managed by someone else

From there, you can start looking for companies that fit the bill because you know exactly what you’re looking for and how to communicate your desired outcomes.

Example #2: Coaching Your Team on Viral Videos

Maybe you’re interested in creating a series of marketing videos you can use on social media and your website but you don’t know how to do it or where to start.

You also want someone to coach you through the process.

Deliverable: a series of on-brand marketing videos and matching visual assets

Goal: communicate your new offer in a fun and engaging way for your audience

End result: a finished product and the know-how required to do it on your own

Now, you can actively look for digital marketing agencies that are willing to coach you through it. Coaching is more hands-on, so not all video marketing agencies can do this.

But because you know what you want, you can find the right fit for you.

Imagine the disappointment of hiring someone and realizing they can’t (or won’t) give you what you were really looking for.

This is why it’s essential to pinpoint your goals and desired outcomes before doing anything else.

7 characteristics that make a great digital marketing agency

Now you know what your goals and desired outcomes are. So, it’s time to talk about what makes excellent digital marketing agencies… great.

So, look for these characteristics as you go through the process of deciding who you want to work with. They’ll help you vet out top-notch service providers from those who say they’re the best without proof to back it up.

Let’s dive in!

1. A sizable portfolio and/or list of past clients

Smart digital marketing agencies are proud of who they work with and the work they do. Furthermore, they typically display their partnerships for the world to see.

You don’t necessarily have to know who their past clients are (bonus points if you do). But if you can’t find a list of previous clients or examples of their work, that may mean they haven’t worked with anyone.

This is fine if you’re on a budget. But it’s not okay if you’re looking for the best of the best.


p>That said, some types of services aren’t easy to display, like content marketing and SEO. So, agencies specializing in those areas

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