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You often hear that the world of marketing is changing. It’s true, but we should all be looking at that statement a little differently.
It’s not a matter of predicting where marketing is heading. We’re living it, right here, right now. Traditional marketing is failing to reach audiences like it used to. Even in its heyday traditional marketing wasn’t considered a precision approach. It was a numbers game, one that simply doesn’t work anymore. Newspapers and magazines are all but obsolete, and TV and radio are declining in a major way.
In its place rises digital marketing, or as we like to call it, “marketing.” Simply put, it’s the most effective way to market a business today, and for the foreseeable future.
I’ll reevaluate that statement as soon as one of these ever-popular end-of-days movies is made a reality. Until then, I stand behind it.
Implementing traditional marketing strategies for your company is like breaking out your old FM radio and hoping that you pick up a few stations. Digital marketing is streaming your favorite song straight to your mobile device. You target a specific audience and keep ideal leads and buyers coming to you 24/7.
What is Digital Marketing?
What is a Digital Marketing Agency?
Digital Marketing Agency vs. Marketing Agency
What a Digital Marketing Agency Should Do
What Uhuru Does Differently
What is Digital Marketing?
Since digital marketing has taken over, what is it, exactly? In an attempt to avoid overwhelm, I’ll keep this simple.
While the umbrella term, “Digital Marketing,” can include mobile apps, podcasts, and other forms of digital media, the internet is the center of all tools and channels at a digital marketer’s disposal.
Digital marketing is exceedingly organized, highly targeted, and delivers measurable results in real-time.
There is no guesswork involved. Strategies are tested continually in order to see what’s working and what isn’t. You’re able to measure results and implement strategy adjustments immediately.
This is the way of digital marketing. Let me rephrase that. This is the way of digital marketing when you have a highly skilled digital marketing agency executing the marketing activities for your brand.
A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.
A legitimate digital marketing agency doesn’t practice “spray and pray” marketing. Gone are the radio or TV spots and magazine ads. In their place come a team of strategists, digital marketing consultants, creatives, and developers that work together from the ground up to deliver quantifiable results. A digital marketing agency is a brand-development and lead-generating engine.
Marketing agencies still dance on both sides of the marketing line, often pushing traditional or merely creative initiatives. Companies want a beautiful website-but they also need a website that converts visitors to results-focused outcomes, such as leads or purchases. Unfortunately, many marketing agencies don’t have the know-how or internal skill set in place to deliver both.
Now that I’ve made digital marketing agencies sound like teams of superheroes, you’re probably wondering what it is that they typically do. Let’s review the top three areas digital agencies focus on.
A great digital marketing agency has the means to take over your marketing from top to bottom. For starters, their business expertise allows them to evaluate your brand’s needs and develop a powerful strategy that maximizes profits.
They’ll work with your company to improve efficiency and productivity. With their help, you’ll better define your objectives and set measurable goals.
p>Moreover, the focus on data and targeting requires a clear definition of your target buyer, which is ty