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For better or for worse, the internet has revolutionized how we do business today. Telemarketing, print ads, and billboards dominated the advertising industry for decades, but now, it’s all about reaching your target market online.
In 2021, if marketers don’t have a website, profiles across social media platforms, and a strong online presence, they’re losing out on big business.
A digital marketing strategy that incorporates different platforms and practices can help you stand out in an oversaturated online landscape.
In this guide, you’ll get a crash course on what digital marketing is, the most common types of digital marketing, and how you can use it to reach your business goals.
What Is Digital Marketing?It’s effective
It has a wide reach
It offers a range of possibilities
It gives you valuable insight
It reduces advertising costs
Digital marketing is a blanket term that encompasses all forms of marketing activities done over digital channels. This includes computers, mobile phones, and other electronic devices.
The term is most often used to refer to online marketing efforts such as email marketing, mobile marketing, content marketing, blog post, search engine optimization (SEO), and social media marketing. But most marketers don’t know that digital marketing also extends to non-internet mediums like SMS/text messages, television, and even radio.
Compared to other forms of marketing, digital marketing channels emphasize the value of dialogue, whether that’s between the brand and customer or a group of customers. And with over 3.6 billion active internet users around the world, it offers businesses a great way to connect with more potential consumers than ever before.
Digital marketing channels have several advantages over more traditional ‘offline’ marketing. Here’s why:
Digital marketing has proven many times over that it can help you improve conversion rates and attract more buyers. This is partly due to the fact that digital marketing platforms allow you to target specific demographics and entice people who are already at the start of the customer journey.
Whether you’re targeting customers from your local community or marketing to a consumer base half-way across the globe, digital marketing platforms let you reach out to a wide target audience with relative ease.
The best marketing strategy makes the most out of different platforms, like combining blog posts with social media marketing and email marketing and/or mobile marketing (mostly done through websites, phone number, social media, or mobile applications). With more than a dozen varieties of digital marketing, the possibilities are almost endless, and marketers can personalize their approach depending on their business. Plus, digital marketing platforms allow you to tweak your strategy as you go, which helps you achieve better results almost immediately.
Digital marketing is one of the easiest forms of a marketing platform to track. There are plenty of tools and social media analytics platforms that monitor your marketing campaigns’ progress across the most important online metrics: impressions, comments, conversions, clicks, engagement, and more. From here, marketers can gain valuable insight that will help them optimize their marketing strategy.
Billboards and commercials can cost thousands, if not millions of dollars. Most small businesses can’t afford traditional paid advertising; therefore, they can’t afford to compete with big companies and established brands. In contrast, digital marketing platform is much more affordable and flexible.
Whether your budget is $500 or $50,000, there are options for you. In fact, you can still do digital marketing campaigns on your own without paying a single cent.
p>There are many types of digital marketing. Today, we’ll go through a few of the most common types that marketers like you can use for their business. Keep in mind that no one type is inherently better than the other - it all depends on your specific circumstances and needs. Plus, you